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<div class="main-box"> <div class="main-box-text"> Type: Article<br />Author: Bennett Cyphers<br />Publish Date: 3/3/2021<br />Publisher: Electronic Frontier Foundation<br /> <a href="https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea">Link</a><br />Reflection: Google has been a leader in encroaching on web users' privacy for almost two decades now, and their new "privacy sandbox" doesn't really change anything. Instead of using cookies to track visitors to various sites, Google's new FLoC will aggregate multiple users in a cohort based on their recent Chrome browsing history, and sell that data to advertisers. This data will then be used to target ads and invade on the comfort and privacy of Internet users. In many ways, this is worse than simple cookies, because it creates risks such as fingerprinting and cross-content exposure (which could make your personally identifiable information, such as browsing history, publicly available). </div> </div>
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